A Search Ads 360 campaign can only have a set number of bid strategies. What’s that amount?

Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?

They should use the Overview page. They should use Performance Center. They should use App Switcher. They should use Tools & Settings. The correct answer is: They should use Performance Center.

While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

Because they only started the evaluation after the fourth week. Because they only started the evaluation between one to two weeks. Because they reviewed their performance data after conversion delay cycles had already passed. Because they didn’t make any optimizations or adjustments after the bid strategy launch. The correct answer is: Because they only started […]

If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

You’d recommend automated channel groupings. You’d recommend custom channel groupings. You’d recommend multichannel groupings. You’d recommend keyword groupings. The correct answer is: You’d recommend automated channel groupings.