A Search Ads 360 campaign can only have a set number of bid strategies. What’s that amount?

You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

They’re the price options for each route. They’re the average price for each route. They’re the highest price for each route. They’re the lowest price for each route. The correct answer is: They’re the average price for each route.

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.

Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

Because there are too many keywords included in the bid strategy. Because the number of clicks and conversions falls below the data requirements. Because the model was created during the bid strategies learning period. Because historical data is transferring to the new model created. The correct answer is: Because the number of clicks and conversions […]