Search Ads 360 Certification

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

  • Tell them to follow target return on ad spend (tROAS).
  • Tell them to follow conversion delay.
  • Tell them to follow learning period.
  • Tell them to follow target cost-per-acquisition (tCPA).

The correct answer is:

  • Tell them to follow conversion delay.