Search Ads 360 Certification

One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?

Sara TaylorComments Off on One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
  • Your client should use templates.
  • Your client should use custom dimensions.
  • Your client should use audience segments.
  • Your client should use labels.

The correct answer is:

  • Your client should use templates.

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Search Ads 360 Certification

You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?

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By using segments By using labels By using conversion columns By using templates The correct answer is: By using labels
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Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

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Client account Manager account Submanager account Advertiser account The correct answer is: Manager account
Search Ads 360 Certification

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

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You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.