Search Ads 360 Certification

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Sara TaylorComments Off on Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
  • Custom formula and custom labels
  • Custom dimension and custom formula
  • Custom formula and custom conversion
  • Custom conversion and custom labels

The correct answer is:

  • Custom formula and custom conversion

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Search Ads 360 Certification

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Sara Taylor

Apply budget bid strategies Automate workflows Optimize keyword creations Track performance The correct answer is: Automate workflows
Search Ads 360 Certification

Your agency client wants to access their reporting, campaigns, and ad groups within their Search Ads 360 account. Where should they go to find that information?

Sara Taylor

They should go to Tools & Settings. They should go to the navigation menu. They should go to account picker. They should go to the data card. The correct answer is: They should go to the navigation menu.
Search Ads 360 Certification

You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

Sara Taylor

You should look at custom floodlight variables. You should look at budget bid strategies. You should look at conversion chart data. You should look at data-driven attribution. The correct answer is: You should look at conversion chart data.