Search Ads 360 Certification

Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

Sara TaylorComments Off on Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
  • Segments
  • Conversion columns
  • Templates
  • Labels

The correct answer is:

  • Labels

Related Post
Search Ads 360 Certification

Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?

Sara Taylor

They should use the Overview page. They should use Performance Center. They should use App Switcher. They should use Tools & Settings. The correct answer is: They should use Performance Center.
Search Ads 360 Certification

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

Sara Taylor

It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.
Search Ads 360 Certification

In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?

Sara Taylor

You can create formula columns. You can change keywords. You can build custom reports. You can write automated rules. The correct answer is: You can write automated rules.