Search Ads 360 Certification

Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

Sara TaylorComments Off on Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
  • Segments
  • Conversion columns
  • Templates
  • Labels

The correct answer is:

  • Labels

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Search Ads 360 Certification

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

Sara Taylor

It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.
Search Ads 360 Certification

If you want to create labels in Search Ads 360, what option should you select in the navigation menu?

Sara Taylor

Select settings, campaigns, and Performance Center. Select campaigns, ad groups, and keywords. Select campaigns, audiences, and keywords. Select audiences, Performance Center, and recommendations. The correct answer is: Select campaigns, ad groups, and keywords.
Search Ads 360 Certification

To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?

Sara Taylor

The advertiser account The client account The submanager account The manager account The correct answer is: The manager account