Search Ads 360 Certification

Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

Sara TaylorComments Off on Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  • Multichannel groupings
  • Custom channel groupings
  • Automated channel groupings
  • Keyword groupings

The correct answer is:

  • Automated channel groupings

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Search Ads 360 Certification

If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

Sara Taylor

You’d recommend automated channel groupings. You’d recommend custom channel groupings. You’d recommend multichannel groupings. You’d recommend keyword groupings. The correct answer is: You’d recommend automated channel groupings.
Search Ads 360 Certification

You’re reviewing your campaign, and you want to see an overview of its performance within a customized date range. Where in Search Ads 360 would you look?

Sara Taylor

You’d look in Report Editor. You’d look in Experience Hub. You’d look in Performance Center. You’d look in Insight Card. The correct answer is: You’d look in Report Editor.
Search Ads 360 Certification

If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

Sara Taylor

You can use segments. You can use templates. You can use labels. You can use conversion columns. The correct answer is: You can use labels.