Search Ads 360 Certification

Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

Sara TaylorComments Off on Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  • Multichannel groupings
  • Custom channel groupings
  • Automated channel groupings
  • Keyword groupings

The correct answer is:

  • Automated channel groupings

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Search Ads 360 Certification

Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

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Because there are too many keywords included in the bid strategy. Because the number of clicks and conversions falls below the data requirements. Because the model was created during the bid strategies learning period. Because historical data is transferring to the new model created. The correct answer is: Because the number of clicks and conversions […]
Search Ads 360 Certification

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

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Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.
Search Ads 360 Certification

How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?

Sara Taylor

You could connect your social media accounts to Search Ads 360. You could connect your Google Ads account to Search Ads 360. You could connect your Google Analytics 4 account to Search Ads 360. You could connect your Looker Studio account to Search Ads 360. The correct answer is: You could connect your social media […]