Search Ads 360 Certification

Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

Sara TaylorComments Off on Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
  • Conversion cart data
  • Budget bid strategy
  • Data-driven attribution
  • Google Ads auction-time bidding

The correct answer is:

  • Budget bid strategy

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Search Ads 360 Certification

Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?

Sara Taylor

You should look in Experience Hub. You should look in Reports. You should look in Overview page. You should look in Performance Center. The correct answer is: You should look in Performance Center.
Search Ads 360 Certification

The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?

Sara Taylor

Return on investment (ROI) Impression share Total number of clicks Return on ad spend (ROAS) The correct answer is: Impression share
Search Ads 360 Certification

One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?

Sara Taylor

They’d use labels. They’d use Report Editor. They’d use keywords. They’d use templates. The correct answer is: They’d use labels.