Search Ads 360 Certification

Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

Sara TaylorComments Off on Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
  • Conversion cart data
  • Budget bid strategy
  • Data-driven attribution
  • Google Ads auction-time bidding

The correct answer is:

  • Budget bid strategy

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Search Ads 360 Certification

A Search Ads 360 campaign can only have a set number of bid strategies. What’s that amount?

Sara Taylor

3 10 5 1 The correct answer is: 1
Search Ads 360 Certification

Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?

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Your answer is conversions. Your answer is engagements. Your answer is return on ad spend (ROAS). Your answer is return on investment (ROI). The correct answer is: Your answer is conversions.
Search Ads 360 Certification

When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

Sara Taylor

Weeks two to three Week one Week four Weeks six to eight The correct answer is: Weeks two to three