Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]

Within Search Ads 360, what should you set up to learn about customer conversions?

You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.

Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?

Your answer is conversions. Your answer is engagements. Your answer is return on ad spend (ROAS). Your answer is return on investment (ROI). The correct answer is: Your answer is conversions.