Search Ads 360 Certification

Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?

Sara TaylorComments Off on Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
  • Client account
  • Manager account
  • Submanager account
  • Advertiser account

The correct answer is:

  • Manager account

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Search Ads 360 Certification

While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

Sara Taylor

You should tell them to evaluate at the ad group level. You should tell them to evaluate at the campaign level. You should tell them to evaluate at the keywords level. You should tell them to evaluate at the portfolio level. The correct answer is: You should tell them to evaluate at the portfolio level.
Search Ads 360 Certification

Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?

Sara Taylor

Custom formula and custom labels Custom dimension and custom formula Custom formula and custom conversion Custom conversion and custom labels The correct answer is: Custom formula and custom conversion
Search Ads 360 Certification

Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?

Sara Taylor

Their bids were too low to show any performance. Their bids were too high to show any performance. Bid strategy performance isn’t a business goal of theirs. Bid strategy performance isn’t reported in custom columns. The correct answer is: Bid strategy performance isn’t reported in custom columns.