- Tell them to follow target return on ad spend (tROAS).
- Tell them to follow conversion delay.
- Tell them to follow learning period.
- Tell them to follow target cost-per-acquisition (tCPA).
The correct answer is:
- Tell them to follow conversion delay.
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While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?
You should set up custom channel groupings. You should set up keyword groupings. You should set up multichannel groupings. You should set up automated channel groupings. The correct answer is: You should set up custom channel groupings.
What Google products can Search Ads 360 integrate with?
Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query Display & Video 360, Campaign Manager 360, Google Analytics 4, Gmail, and Big Query Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query […]
Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
Their bids were too low to show any performance. Their bids were too high to show any performance. Bid strategy performance isn’t a business goal of theirs. Bid strategy performance isn’t reported in custom columns. The correct answer is: Bid strategy performance isn’t reported in custom columns.