- Tell them to follow target return on ad spend (tROAS).
- Tell them to follow conversion delay.
- Tell them to follow learning period.
- Tell them to follow target cost-per-acquisition (tCPA).
The correct answer is:
- Tell them to follow conversion delay.
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Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
They can use custom dimensions. They can use templates. They can use labels. They can use automated rules. The correct answer is: They can use automated rules.
One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?
They’d need to set up inventory management. They’d need to set up audience segments. They’d need to set up labels. They’d need to set up custom dimensions. The correct answer is: They’d need to set up custom dimensions.
One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?
It lets them access label. It lets them access dimension. It lets them access reporting. It lets them access conversion. The correct answer is: It lets them access conversion.