- Tell them to follow target return on ad spend (tROAS).
- Tell them to follow conversion delay.
- Tell them to follow learning period.
- Tell them to follow target cost-per-acquisition (tCPA).
The correct answer is:
- Tell them to follow conversion delay.
Related Post
After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?
Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.
In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?
You can create formula columns. You can change keywords. You can build custom reports. You can write automated rules. The correct answer is: You can write automated rules.
Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
They began the evaluation between one to two weeks. They didn’t make optimizations or adjustments post-bid strategy launch. They reviewed performance data after conversion delay cycles passed. They began the evaluation after week four. The correct answer is: They began the evaluation between one to two weeks.