Search Ads 360 Certification

While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

Sara TaylorComments Off on While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?
  • Because they only started the evaluation after the fourth week.
  • Because they only started the evaluation between one to two weeks.
  • Because they reviewed their performance data after conversion delay cycles had already passed.
  • Because they didn’t make any optimizations or adjustments after the bid strategy launch.

The correct answer is:

  • Because they only started the evaluation between one to two weeks.

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