Search Ads 360 Certification

While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

Sara TaylorComments Off on While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?
  • Because they only started the evaluation after the fourth week.
  • Because they only started the evaluation between one to two weeks.
  • Because they reviewed their performance data after conversion delay cycles had already passed.
  • Because they didn’t make any optimizations or adjustments after the bid strategy launch.

The correct answer is:

  • Because they only started the evaluation between one to two weeks.

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Search Ads 360 Certification

Search Ads 360 can integrate with which of the following Google products?

Sara Taylor

It can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query. It can integrate with Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager. It can integrate with Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query. It can […]
Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Sara Taylor

The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Search Ads 360 Certification

If you want to run all Search Ads 360 ads at one certain time, how would you set that up in your account?

Sara Taylor

You’d use custom dimensions. You’d use automated rules. You’d use templates. You’d use labels. The correct answer is: You’d use automated rules.