Search Ads 360 Certification

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

Sara TaylorComments Off on Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?
  • It would be target cost-per-acquisition (tCPA).
  • It would be target return on ad spend (tROAS).
  • It would be to budget bid strategies for clicks.
  • It would be to budget bid strategies for conversions.

The correct answer is:

  • It would be to budget bid strategies for conversions.

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Search Ads 360 Certification

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

Sara Taylor

Because the bids were too high to show any performance. Because bid strategy performance isn’t reported in custom columns. Because the bids were too low to show any performance. Because bid strategy performance isn’t one of your business goals. The correct answer is: Because bid strategy performance isn’t reported in custom columns.
Search Ads 360 Certification

Search Ads 360 can integrate with which of the following Google products?

Sara Taylor

It can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query. It can integrate with Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager. It can integrate with Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query. It can […]
Search Ads 360 Certification

If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?

Sara Taylor

Across the manager level Across all account levels Across the submanager level Across client accounts The correct answer is: Across all account levels