True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

How can contextual marketing help to make your website more accessible for your visitors?

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]

True or false? You can display content variations to mobile, tablet or desktop users.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

What are two main reasons to use personalization?

To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert leads into customers and drive engagement. To progress users to the next stage in their buyer’s journey and communicate specifics. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)