You Want To Improve Your Customer Experience Processes And Your Products To Ensure You’re Focused On Delight. Which Should You Do To Get The Largest, Most Representative Sample?

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]

True Or False? Each Prospect Who Comes To Your Website For The First Time Is Always In The Awareness Stage Of The Buyer’s Journey.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

How Can Thinking Of Your Business As A Flywheel Foster Cross-Team Collaboration?

If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other. It’s impossible for a funnel to apply to multiple teams. Funnels inevitably cause friction between teams. A flywheel replaces the standard org chart by showing each individual employee and team their relationship to every […]