Identifying a challenge they’re experiencing or an opportunity they want to pursue. Considering the pros and cons of using your solution. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address. Trying to choose a specific solution within a chosen solution category. Download HubSpot Inbound Sales Certification […]
An action that triggers an automated email from your marketing automation platform. Anything that indicates that you could provide immediate value to someone. An action that indicates a prospect is ready to move from the identify phase to the connect phase. An event that indicates a sales opportunity is about to expire. Download HubSpot Inbound […]