You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

When Creating Your Overall Lead Nurturing Strategy, What Is Something You Want To Keep In Mind And Make A Part Of Your Strategy?

Treating your contacts the way you want to be treated and showing them value Contact management and segmentation Lead rotation for handoff to sales Only top-of-the-funnel contacts Download HubSpot Email Marketing Certification Exam Answers (PDF)

Taking The Essential Pieces Of Any Email And Optimizing Each Piece To Help Drive Conversions Towards Your Set Goal Will Help You Create High-Performing Emails. What Are These Essential Pieces?

The goal of why you’re sending it and then the carefully designed components layered on top of each other The segments you’re sending to and the deliverability goals of your email The template you’re using to send your email and the footer information you’re using The segments of contacts you do not send to and […]

When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?

A buyer persona is an actual representation of your customer based on real data. A buyer persona is a semi-fictional representation of your lead before they become a customer. A buyer persona is a semi-fictional representation of your ideal customer. A buyer persona is a tool you use to define your ideal customer. Download HubSpot Email Marketing Certification Exam […]