You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

Before Emailing Any Contacts In Your Database, What Question Do You Need To Ask Yourself Or Your Team?

Do we have permission? Do we have a segment of contacts? Do we have a goal? Do we have an email template? Download HubSpot Email Marketing Certification Exam Answers (PDF)

Which Of The Following Is An Example Of A Fundamental (S) Of Writing Effective Email Copy.

Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. Download HubSpot Email Marketing Certification Exam Answers (PDF)

There Are Three Best Practices For Creating A Successful Segmentation Strategy. Two Of Them Are Having A Clean And Organized Database And Collecting The Right Information. What Is The Third?

Understanding implicit and explicit data Sending at the right time Having buyer personas Segmenting by the buyer’s journey Download HubSpot Email Marketing Certification Exam Answers (PDF)