What Is The Ideal Length Of A Subject Line?

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above Download HubSpot Email Marketing Certification Exam Answers (PDF)

To Help You Track The Health Of Your Database, You’ll Typically Want To Have A Few Segments That Help You Monitor That Health. What Is One Example Of A Segment To Track Health?

A segment that tracks all ineligible contacts A segment that tracks all emails sent A segment that tracks all actively subscribed contacts A segment that tracks all contact sources Download HubSpot Email Marketing Certification Exam Answers (PDF)

Segmentation Is An Important Piece Of Your Inbound Email Marketing Strategy. What Does Segmentation Primarily Help You Do?

Send the right person the right message at the right time. Create active lists for your business. Segment contacts who you can’t connect with. Segment the different functions of your business to target outreach and communication. Download HubSpot Email Marketing Certification Exam Answers (PDF)