The goal of why you’re sending it and then the carefully designed components layered on top of each other The segments you’re sending to and the deliverability goals of your email The template you’re using to send your email and the footer information you’re using The segments of contacts you do not send to and […]
Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving. Download HubSpot Email Marketing Certification Exam Answers (PDF)
Send the right person the right message at the right time. Create active lists for your business. Segment contacts who you can’t connect with. Segment the different functions of your business to target outreach and communication. Download HubSpot Email Marketing Certification Exam Answers (PDF)