HubSpot Email Marketing Certification

What Is Graymail?

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  • Email you technically opted in to receive but do not really want.
  • Email you never opted in to receive and do not want.
  • Email you opted in to receive and engage with.
  • Email that’s delivered to your spam folder.

Download HubSpot Email Marketing Certification Exam Answers (PDF)

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HubSpot Email Marketing Certification

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

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By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above Download HubSpot Email Marketing Certification Exam Answers (PDF)
HubSpot Email Marketing Certification

What Helps To Ensure You Deliver The Right Email To The Right Person?

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Buyer personas Segmentation Buyer’s journey Contact properties Download HubSpot Email Marketing Certification Exam Answers (PDF)
HubSpot Email Marketing Certification

Someone On Your Team Hands You A List To Send Out Your Newest Marketing Email To. You Have Been Working On This Email For A While, And They Said The Contacts On This List Will Appreciate The Content. As An Inbound Professional, You Know You Can’t Send To A Purchased Or Enriched List Of Contacts. You Need More Information About This List In Order To Send To Them. How Could You Respond To Your Co-Worker?

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Do we have verifiable permission to send to them? Perfect, thanks for giving this to me. I forgot to create a list for this email. Perfect! Do we have their first names though? I want to add personalization. Hold on. Where did this list come from? I want to know because I can probably add […]

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