True Or False? If You Cannot Determine The Source Of Your Contacts, You Have Verifiable Permission To Send Them.

What Is The Definition Of An Email Marketing Strategy?

A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. A separate strategy outside of your inbound efforts that involves sending email. A strategy for sending all types of email for your business, including sales emails and administrative emails. A strategy […]

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above Download HubSpot Email Marketing Certification Exam Answers (PDF)

What Is One Common Cause Of Low Click-Through Rates?

The email is trying to do too many things. The email doesn’t have a CTA. The email doesn’t have a link to a web-page version. The email wasn’t sent to enough people. Download HubSpot Email Marketing Certification Exam Answers (PDF)