In The Email World, Consent Can Be Defined As Any Time You Collect Verifiable Permission From An Email Recipient To Send Them Email. What Is One Way You Can Collect Consent?

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above Download HubSpot Email Marketing Certification Exam Answers (PDF)

Using An A/B Test, What Can You Test With Your Marketing Emails?

Variations of your email The subject line of your email The body of your email The segment of contacts Download HubSpot Email Marketing Certification Exam Answers (PDF)

What Is Graymail?

Email you technically opted in to receive but do not really want. Email you never opted in to receive and do not want. Email you opted in to receive and engage with. Email that’s delivered to your spam folder. Download HubSpot Email Marketing Certification Exam Answers (PDF)