- Buyer personas
- Buyer’s journey
- Contact properties
Taking The Essential Pieces Of Any Email And Optimizing Each Piece To Help Drive Conversions Towards Your Set Goal Will Help You Create High-Performing Emails. What Are These Essential Pieces?
The goal of why you’re sending it and then the carefully designed components layered on top of each other The segments you’re sending to and the deliverability goals of your email The template you’re using to send your email and the footer information you’re using The segments of contacts you do not send to and […]
When Sending Emails And Setting Goals, You Want To Go Beyond Checkpoints Of Activities For Your Goals. What Are Examples Of Checkpoints Of Activity?
SMART goals Segmentation Engagement Open and click rates Download HubSpot Email Marketing Certification Exam Answers (PDF)
A Lead Views A Specific Page On Your Website, Say, Your Case Study Page. You Then Send Targeted Follow-Up Content Like One Of Your More Popular Case Studies. This Is An Example Of What Type Of Email?
Transactional Marketing Sales Behavioral Download HubSpot Email Marketing Certification Exam Answers (PDF)