You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

What Are The Two Buckets That Your Post-Send Metrics Fall Into?

Segmented and non-segmented Opened and clicked Positive and negative Engaged and did not engage Download HubSpot Email Marketing Certification Exam Answers (PDF)

What Does The Send Metric Help You Analyze?

Any email recipients who was sent to and accepted your message. Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR. Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed. Any email recipients who […]

Someone On Your Team Hands You A List To Send Out Your Newest Marketing Email To. You Have Been Working On This Email For A While, And They Said The Contacts On This List Will Appreciate The Content. As An Inbound Professional, You Know You Can’t Send To A Purchased Or Enriched List Of Contacts. You Need More Information About This List In Order To Send To Them. How Could You Respond To Your Co-Worker?

Do we have verifiable permission to send to them? Perfect, thanks for giving this to me. I forgot to create a list for this email. Perfect! Do we have their first names though? I want to add personalization. Hold on. Where did this list come from? I want to know because I can probably add […]