HubSpot Inbound Marketing Certification

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Knowledge GlassComments Off on You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
  • Creating a buyer persona
  • Journey mapping
  • Implicit segmentation
  • Explicit segmentation

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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HubSpot Inbound Marketing Certification

Customer segmentation is:

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The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT One Of Them?

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Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send better emails. Social media is a key driver for word-of-mouth marketing. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

How can you ensure your video content initiates actions? Select all that apply.

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Experiment with different types of CTAs, like visual and verbal. Design your CTA to stand out. Include a CTA to your website if the content is hosted on YouTube. Repeat your CTA at least five times throughout your video. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)