HubSpot Inbound Marketing Certification

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Knowledge GlassComments Off on You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?
  • Creating a buyer persona
  • Journey mapping
  • Implicit segmentation
  • Explicit segmentation

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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HubSpot Inbound Marketing Certification

How does the linear attribution model calculate credit?

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Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
HubSpot Inbound Marketing Certification

Checking for statistical significance when testing a new marketing channel ensures:

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You developed a strong hypothesis. You’ve chosen the correct KPIs. You achieve similar results next time. Your hypothesis is correct. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Why should you curate a buyer persona story?

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It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)