With Similar Audiences, which Google product is included when finding new people with similar profiles?

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing page. Download Google Ads Search Certification Exam Answers (PDF)

Which two asset types can also be served as account-level automated assets?

Dynamic callouts Promotional callouts Call asset Dynamic sitelinks The correct answer is: Dynamic callouts Dynamic sitelinks.

How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]