With Dynamic Search Ads, what does the advertiser provide?

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

It will gradually improve by the end of the week. It will improve the the end of the day. It will improve upon acceptance. It will improve by the end of the month. Download Google Ads Search Certification Exam Answers (PDF)

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,800 to generate 1,400 conversions and a CPA of $7. An investment of $8,400 to generate 1,400 conversions and a CPA of $6. An investment of $9,600 to generate 1,600 conversions with a CPA of $6. An investment of $9,100 to generate 1,300 conversions and a CPA of $7. The correct answer […]

Of the different things users want to get out of their search queries, what two things do assets provide? Select 2 Correct Responses

Assets provide product and service comparisons. Assets provide information that’s relevant. Assets provide attractive imagery. Assets provide information based on their moment. The correct answer is: Assets provide information that’s relevant. Assets provide information based on their moment.