With Dynamic Search Ads, what does the advertiser provide?

You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

A way to identify operational budget to reallocate to marketing Its integration with other budgeting software, such as QuickBooks Its forecasting that is driven by billions of weekly Google searches Its reliance on machine learning for forecasting purposes The correct answer is: Its forecasting that is driven by billions of weekly Google searches Its reliance […]

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Enhanced cost-per-click (eCPC) Target impression share Maximize clicks Target return on ad spend (tROAS) The correct answer is: Maximize clicks.

Match each ad extension with the benefit it brings to a user’s ad experience.

Structured snippet extensions Call extensions Callout extensions Sitelink extensions Allowing mobile users to directly call a business (2) Directing users to specific pages of a website (4) Highlighting value-adding attributes of the business, products, or services to users (3) Describing features of a specific product or range of products or services offered by the business before users […]