With Dynamic Search Ads, what does the advertiser provide?

When creating an ad, how does Greg know what it will look like to his potential customers?

Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview. Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. As he types in his URL, headline, and description, a preview of the mobile and desktop […]

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

Tagline, AMP, Characters Headline, URL, Description Beacon, Tag, Conversion Headline, Descriptor, Image Download Google Ads Search Certification Exam Answers (PDF)

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Bids does this and it’s determined by how much marketers will pay for a click. Asset impact does this, and it’s based on sitelinks and image assets. Ad Rank does this, and it’s based on a variety of factors to show useful ads. Ad quality does this, and it’s based on ad and website relevance. […]