- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
On roadside signs in high-traffic areas. In the results of a Google-powered search on a desktop computer. In the mail. In any of three-million sites and apps. On a website during mobile browsing. Download Google Ads Shopping Certification Exam Answers (PDF)
Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
Steeply discounted pricing Up-to-date product availability Curated lifestyle pictures Unique copy that differentiates her brand Download Google Ads Shopping Certification Exam Answers (PDF)
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
Conversion-focused bidding Revenue-focused bidding Consideration-focused bidding Awareness-based bidding Download Google Ads Shopping Certification Exam Answers (PDF)