The size of the target market represented by each persona. The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation. The goals and challenges the persona typically has that your product can help with. They’re quota for the number of sales they need to […]
Attract, convert a lead, close a deal, and delight a customer. Create awareness, determine your end point, chart your course, and analyze. Create awareness, determine your end point, chart your course, build a ship, ahoy matey. Create awareness, chart your course, optimize, convert a qualified lead. Download HubSpot Inbound Certification Exam Answers (PDF)