Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service. No, you shouldn’t be […]
your buyer personas the buyer’s journey content distribution industry benchmarks Download HubSpot Inbound Certification Exam Answers (PDF)