Who Is Responsible For Delighting Prospects And Customers?

True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]

What Is Social Listening?

The step you take to have conversations with individuals talking about your industry, brand, products, and services. The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. How you track, analyze, and respond to conversations across the internet. A method of changing art, music, governments, and businesses. […]