Search Ads 360 Certification

While meeting with your fitness apparel client, you learn they want to streamline their advertising efforts and run all their Search Ads 360 ads during morning commutes. How should you set that up in their account?

Sara TaylorComments Off on While meeting with your fitness apparel client, you learn they want to streamline their advertising efforts and run all their Search Ads 360 ads during morning commutes. How should you set that up in their account?
  • You should use automated rules.
  • You should use templates.
  • You should use custom dimensions.
  • You should use labels.

The correct answer is:

  • You should use automated rules.

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Search Ads 360 Certification

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

Sara Taylor

One conversion cycle Four conversion cycles Two to three conversion cycles Five to six conversion cycles The correct answer is: Two to three conversion cycles
Search Ads 360 Certification

When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?

Sara Taylor

Weeks two to three Week one Week four Weeks six to eight The correct answer is: Weeks two to three
Search Ads 360 Certification

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

Sara Taylor

It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.