Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Brand awareness and reach Website traffic Leads Product and brand consideration The correct answer is: Leads.

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience Download Google Ads Search Certification Exam Answers (PDF)

Match these Search Audience solutions with the benefits they can bring to your campaigns.

Remarketing Lists for Search Ads Detailed Demographics In-Market Audiences Customer Match To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2) To upload your own data into Google Ads and reach custom segments across devices (4) To drive consideration among people who are actively researching the products or […]