Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to ad groups. Use ad extensions only when advertising the service industry. Use at least three extensions in each campaign or ad group. Download Google Ads Search Certification Exam Answers (PDF)

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner will help you identify funds from other operational budgets to allocate to marketing. Performance Planner leverages machine learning for forecasting. The correct answer is: Performance Planner forecasting is powered by […]

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.

Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses different skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to. Download Google Ads Search Certification Exam Answers (PDF)