Google Ads Search Certification Answers

Which user type would the Google Ads system closely match as an Affinity audience?

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  • A student who is looking for loan advice
  • A parent who is caring for their toddler
  • An individual who is interested in purchasing a car
  • Someone who has demonstrated a qualified interest in movies

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

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A phone number where customers can contact him Messaging that includes “Click Here!” The physical address of his store At least one of his keywords Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

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Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions Download Google Ads Search Certification Exam Answers (PDF)

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