Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?

What does LTV measure?

LTV is the predicted revenue that one customer will generate throughout their relationship with a company. LTV is a quick indicator of a customer’s value relative to how much it costs to earn them. LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as […]

Select all that apply. What types of questions can marketing attribution answer? Select all that apply.

What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? The correct answer is: What was the marketing team’s contribution […]

How do objects organize your HubSpot data?

Objects organize your HubSpot data into a series of Google spreadsheets that you can access using APIs. Objects organize your HubSpot data into a series of databases that you need a developer to access (powered by SQL). Objects organize your HubSpot data into a series of data tables that can be associated with each other. […]