Which of the following describes the number of times a unique user will see an ad over a given time period?

To set up conversion tracking, what should you do first?

First, add a conversion tracking tag to your website or app after modifying it in Google Ads. First, modify the tag for your website or app after requesting it from your web administrator. First, set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions. First, request a […]

If an ad campaign is optimized by Google’s AI, what’s happening?

The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data. The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid […]

Before a marketer can implement sitewide tagging, what’s the first thing they should do?

They should us just the image portion of the JavaScript. They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. They should make sure the tag still works by loading it […]