Which of the following describes the number of times a unique user will see an ad over a given time period?

If you’re a marketer setting up the value of an online conversion action, what would you do?

Regardless of the value of the lead, you’d always set it as $0. If the average value of a lead is $20, you’d assign the value as $200. Regardless of the value of the lead, you’d always set it as $1. If the average value of a lead is $20, you’d assign the value as […]

If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Engagement rate Reach Impression Frequency The correct answer is: Frequency

In what way are incrementality experiments different from A/B experiments?

Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not. Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign. Incrementality experiments both require a holdback group to determine which version of an ad […]