Which of the following describes the number of times a unique user will see an ad over a given time period?

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?

The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e., 25% each) for the conversion. The last keyword would be attributed with the conversion, therefore the last keyword would receive 100% of the credit for the The conversion would be attributed to each keyword proportionally, therefore each keyword […]

What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Pageview Purchase Lead App installs The correct answer is: Lead