Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

What are three efficient ways that marketers can apply recommendations that impact optimization score?

By reviewing recommendations and adjusting campaign settings accordingly By using “Apply all” to implement all recommendations with one click By reviewing and applying individual recommendations within each category By opting in to apply specific recommendations automatically By reviewing and applying individual recommendations in your Keyword report The correct answer is: By using “Apply all” to […]

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads The correct answer is: Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? Select 2 Correct Responses

By setting campaign start/end dates. By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By targeting specific device operating systems. By adding coupon alerts to people nearby the store. The correct answer is: By setting campaign start/end dates. By creating a new ad group for the sale.