Google Ads Search Certification Answers

Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct Responses

Sara TaylorComments Off on Which two keywordless campaign types can marketers leverage for the sake of driving incremental reach? Select 2 Correct Responses
  • Expanded text ads can help marketers drive incremental reach.
  • Dynamic Search Ads can help marketers drive incremental reach.
  • Performance Max can help marketers drive incremental reach.
  • Responsive search ads can help marketers drive incremental reach.

The correct answer is:

  • Dynamic Search Ads can help marketers drive incremental reach.
  • Performance Max can help marketers drive incremental reach.

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Google Ads Search Certification Answers

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

Knowledge Glass

A phone number where customers can contact him Messaging that includes “Click Here!” The physical address of his store At least one of his keywords Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?

Sara Taylor

Promote videos about the business mission. Encourage consumers to purchase electric cars. Increase email list signups from potential consumers. Have more people view the company’s website. The correct answer is: Increase email list signups from potential consumers.  
Google Ads Search Certification Answers

Match each ad extension with the benefit it brings to a user’s ad experience.

Knowledge Glass

Structured snippet extensions Call extensions Callout extensions Sitelink extensions Allowing mobile users to directly call a business (2) Directing users to specific pages of a website (4) Highlighting value-adding attributes of the business, products, or services to users (3) Describing features of a specific product or range of products or services offered by the business before users […]