When visibility is the campaign goal, which bidding strategy should an advertiser choose?

How Can Google Ads Help You Advance Your Business Goals?

By building awareness of your brand By driving online, in-app, in-person, and over-the-phone sales By influencing consideration of your products and services All of the above Download Google Ads Display Certification Exam Answers (PDF)

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities Budget, competition, and user thought processes Location, calls-to-action, and user conversion costs Targeting, auctions, and campaign cost-per-click Download Google Ads Display Certification Exam Answers (PDF)

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

Increase clicks Drive action Build awareness Influence consideration Download Google Ads Display Certification Exam Answers (PDF)