When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?

All channels they wish to target A maximum conversion number Keyword bids and modifiers The images they wish to use Download Google Ads Display Certification Exam Answers (PDF)

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner is free to use with any merchant-hosted storefront. Performance Planner will help her identify funds from other operational budgets to allocate to marketing. […]

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Demographic targeting Affinity audiences In-Market audiences Custom Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)