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Google Ads Display Certification Answers

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

April 5, 2020Knowledge GlassComments Off on When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Target impression share
  • Maximize clicks

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

April 5, 2020Knowledge Glass

To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities regarding device targeting To identify the most profitable location targeting Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

What Is The Key Value Proposition Of Google Search Campaigns?

January 26, 2021Knowledge Glass

Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites Influence organic results Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for Show your ads when a customer is searching for your product or service Download Google Ads Display […]

Google Ads Display Certification Answers

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

April 5, 2020Knowledge Glass

When your ads must meet exact branding requirements. When you want ads that serve in all ad slot sizes. When your ad has exceeded budget and you must cut costs. When performance is your primary goal. Download Google Ads Display Certification Exam Answers (PDF)

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Which Display Ad format adjusts to available ad space?
When should you use responsive display ads?

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