True Or False? When Starting Out, Make Sure You Are Engaging With Customers On Every Single Social Media Channel.

What Is Conversion Optimization?

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your site […]

Which Of The Following Is A Problem With Thinking Of Your Business As A Funnel?

Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart. There are many different kinds of funnels, each with its own shape. When you pour liquid into a funnel, some of the liquid will stick […]

What Are The Phases Of An Inbound Sales Strategy?

Attract, Convert, Close Identify, Connect, Explore, Advise Educate, Guide, Grow Attract, Guide, Sell, Close Download HubSpot Inbound Certification Exam Answers (PDF)