What two ad extension types can also be served as automated ad extensions? (Choose two.)

What can the Performance Planner assist you with?

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool To determine which Google Ads features should be enabled to get the best performance from your campaigns To analyze the search term report and add both keywords and negative keywords, depending on historical performance […]

When creating an ad, how does Greg know what it will look like to his potential customers?

Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign […]

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

It will bring Bernadette’s website better page rank. Ads from Bernadette’s campaign will appear in traditional media with related content. Her business will have a competitive presence with similar businesses during searches. Users will receive ads when physically near any of Bernadette’s storefronts. Download Google Ads Search Certification Exam Answers (PDF)