- Persuade the buyer to shorten their buying timeline.
- Generate a response of any kind from the buyer.
- Help the buyer make progress in defining or solving their problem.
- Move the buyer into the next stage of the buyer’s journey.
Your messages should be solely about the buyer and their context. As often as necessary to communicate your value proposition. As often as possible. You need to convey your value and expertise to the buyer. No more than half as much as you reference your buyer and their situation. Download HubSpot Inbound Sales Certification Exam […]
You Should Do All Of The Following Activities During The Explore Phase Of Your Inbound Sales Strategy EXCEPT:
Explore your lead’s goals and challenges. Guide your lead toward the right conclusion, even if that’s not to buy from you. Explore the ways your product or service can help your lead achieve their goals or overcome their challenges. Position yourself as an expert who can help your lead sort through their goals and challenges. […]
At the beginning of the presentation, to build credibility. At the end of the presentation, to encourage commitment. Throughout the presentation, to add continuity. Not at all, unless the prospect has specifically asked for them or if they are especially relevant to the prospect’s situation. Download HubSpot Inbound Sales Certification Exam Answers (PDF)