What should you consider when identifying a marketing channel to test? Select all that apply.

What role can attribution play in your reporting strategy? Select all that apply.

Marketing attribution can help you identify your highest and lowest performing pieces of content. Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content. Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire […]

You’re on the lead generation team at a wine reseller called Partners in Wine. You’ve noticed that the user open rate of your emails has dropped over the last couple of months. What are some first steps you could take to solve this issue?

Stop sending the emails immediately. The subscribers have spoken. Reinvest all email marketing resources into social media platforms like TikTok, to see if users prefer to engage there. Start to A/B test areas like your subject lines to see if you can improve your open rate. If things don’t improve, consider reaching out to select […]

What question can help define your consideration stage?

How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? How do buyers describe their challenges or goals? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)