What should you consider when identifying a marketing channel to test? Select all that apply.

True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

When is an appropriate time to conduct a buyer persona interview?

When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went through onboarding After the customer completed the sales cycle, but before they go through onboarding Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Customer segmentation is:

The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)