What should you consider when identifying a marketing channel to test? Select all that apply.

Why should you create a negative persona?

To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at least one blog article a day to prove to your audience that you’re a thought leader. Use a blogging layout that makes it easy for the reader to locate evergreen content. Download HubSpot Inbound Marketing […]

Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the question.

A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian A YouTube video that provides recommendations on healthy dog food A case study that shares how a company helped a first-time dog owner […]