True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar Page Can Help Your Buyer Personas Continue Educating Themselves Through The Buyer’s Journey.

What is the difference between the buyer’s journey and customer journey?

The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team. The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting […]

You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at least one blog article a day to prove to your audience that you’re a thought leader. Use a blogging layout that makes it easy for the reader to locate evergreen content. Download HubSpot Inbound Marketing […]

True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)