What features they look for in a product like yours. What their buying process looks like. Who else is involved in their buying process. Whether or not they want to work with a salesperson. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product. The two processes are basically the same. The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews […]
All departments Just marketing Just marketing and sales All customer-facing departments Download HubSpot Sales Enablement Certification Exam Answers (PDF)