A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)
If the search terms are related to the keyword, their ad will appear. If the search terms have the same meaning as the keyword, their ad will appear. If the search terms contain all three of the exact keywords, their ad will appear. If the search terms include the keyword’s meaning, their ad will appear. […]