What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

If you need to pick the two types of optimization, which ones would you choose? Choose two.

Targeting optimization Channel optimization Bidding optimization Media mix optimization The correct answer is: Targeting optimization Bidding optimization

How does data-driven attribution work?

It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. It prioritizes specific touchpoints […]

In what way do view-through conversions get counted?

They get counted as conversions that are recorded when users view and interact with an ad, then never convert. They get counted as conversions that are recorded when new users view and interact with an ad, then later convert. They get counted as conversions that are recorded when repeat users view but don’t interact with […]