What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?

By automatically creating tag code snippets By troubleshooting unverified conversion actions By telling you which Google Analytics reports are incorrect By creating the Google Click Identifier tag (GCLID) The correct answer is: By troubleshooting unverified conversion actions

You’re an advertiser at a large agency, and you want to know how marketing mix models work. Which of the following descriptions explains what marketing mix models do?

Marketing mix models evaluate a customer’s long-term marketing value to provide a more accurate view of performance. Marketing mix models are a way to determine the impact of a specific variable on control and treatment groups. Marketing mix models use conversion data to calculate the contribution of each interaction across the conversion path. Marketing mix […]

Enhanced conversions for leads can benefit an advertiser in what way?

It can track sales that happen off a website from website leads. It can improve the measurement of online conversions. It can use third-party data to improve their offline lead measurement. It can track sales and events that happen on a website. The correct answer is: It can track sales that happen off a website […]