What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

If you need to pick the two types of optimization, which ones would you choose? Choose two.

Targeting optimization Channel optimization Bidding optimization Media mix optimization The correct answer is: Targeting optimization Bidding optimization

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]

How would a digital marketing consultant describe the Google tag to a new advertiser?

It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.