What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.

When ad campaigns are optimized by Google’s AI, what does that mean?

It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data. It means they use rules-based attribution and software to achieve desired AI-friendly […]

A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?

It might look at ad auctions, then raise a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid. It might look at ad auctions, […]