What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

How does experimentation contribute to a best-in-class measurement approach?

Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. The correct answer is: Experiments are a way to validate and test insights.

There are two types of optimization. What are they? Choose two.

Media mix optimization Bidding optimization Targeting optimization Channel optimization The correct answer is: Bidding optimization Targeting optimization

What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?

Broad match Phrase match Negative match Exact match The correct answer is: Broad match