What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?

Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?

They should use the Overview page. They should use Performance Center. They should use App Switcher. They should use Tools & Settings. The correct answer is: They should use Performance Center.

If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?

By saying that labels can be applied to ad groups, campaigns, bid strategies, and ads. By saying that labels can be applied to bid strategies, campaigns, keywords, and ads. By saying that labels can be applied to ad groups, campaigns, keywords, and ads. By saying that labels can be applied to bid strategies, dimensions, campaigns […]

One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?

They’d need to set up inventory management. They’d need to set up audience segments. They’d need to set up labels. They’d need to set up custom dimensions. The correct answer is: They’d need to set up custom dimensions.