Search Ads 360 Certification

You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?

Sara TaylorComments Off on You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  • Experience Hub
  • Reports
  • Overview Page
  • Performance Center

The correct answer is:

  • Performance Center

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Search Ads 360 Certification

Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?

Sara Taylor

While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]
Search Ads 360 Certification

What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign’s success?

Sara Taylor

Tools & Settings App Switcher Overview page Performance Center The correct answer is: Performance Center
Search Ads 360 Certification

While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?

Sara Taylor

Because they only started the evaluation after the fourth week. Because they only started the evaluation between one to two weeks. Because they reviewed their performance data after conversion delay cycles had already passed. Because they didn’t make any optimizations or adjustments after the bid strategy launch. The correct answer is: Because they only started […]