Search Ads 360 Certification

You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?

Sara TaylorComments Off on You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
  • Experience Hub
  • Reports
  • Overview Page
  • Performance Center

The correct answer is:

  • Performance Center

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Search Ads 360 Certification

If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?

Sara Taylor

Budget bid strategies for conversions Target return on ad spend (tROAS) Budget bid strategies for clicks Target cost-per-acquisition (tCPA) The correct answer is: Budget bid strategies for conversions
Search Ads 360 Certification

Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?

Sara Taylor

They should use the Overview page. They should use Performance Center. They should use App Switcher. They should use Tools & Settings. The correct answer is: They should use Performance Center.
Search Ads 360 Certification

You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

Sara Taylor

You should look at custom floodlight variables. You should look at budget bid strategies. You should look at conversion chart data. You should look at data-driven attribution. The correct answer is: You should look at conversion chart data.