Search Ads 360 Certification

Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?

Sara TaylorComments Off on Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?
  • Data-driven attribution
  • Google Ads auction-time bidding
  • Budget bid strategy
  • Conversion cart data

The correct answer is:

  • Budget bid strategy

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Search Ads 360 Certification

You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

Sara Taylor

Data-driven attribution Budget bid strategies Custom Floodlight variables Conversion cart data The correct answer is: Conversion cart data
Search Ads 360 Certification

Within Search Ads 360, what should you set up to learn about customer conversions?

Sara Taylor

You should set up budget bid strategies. You should set up data-driven attribution. You should set up custom Floodlight variables. You should set up conversion cart data. The correct answer is: You should set up custom Floodlight variables.
Search Ads 360 Certification

To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?

Sara Taylor

Set up automated channel groupings. Set up keyword groupings. Set up multichannel groupings. Set up custom channel groupings. The correct answer is: Set up custom channel groupings.