Search Ads 360 Certification

Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

Sara TaylorComments Off on Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
  • Budget bid strategies
  • Data-driven attribution
  • Conversion cart data
  • Custom Floodlight variables

The correct answer is:

  • Custom Floodlight variables

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Search Ads 360 Certification

Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?

Sara Taylor

You’d tell them to make the optimizations during weeks two to three. You’d tell them to make the optimizations during weeks six to eight. You’d tell them to make the optimizations during week one. You’d tell them to make the optimizations during week four. The correct answer is: You’d tell them to make the optimizations […]
Search Ads 360 Certification

If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?

Sara Taylor

Respond by telling them to set up audiences within their campaign structure. Respond by telling them to set up labels within their campaign structure. Respond by telling them to set up templates within their campaign structure. Respond by telling them to set up custom dimensions within their campaign structure. The correct answer is: Respond by […]
Search Ads 360 Certification

You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?

Sara Taylor

It lets you budget, purchase, and automate a maximum of 40 search campaigns in real time and at scale. It lets you budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time. It lets you manage, automate, and optimize your search engine marketing campaigns in real time in […]